Work Less. Earn More.
Enjoy Life.

Ten years in B2B product taught me to turn complexity into clear systems. Now I direct AI to ship them as working products.

AI expands what can be built; judgment decides what should be built.

When building becomes easy,
deciding what deserves to exist becomes the work.

Judgment is the new bottleneck.

When almost anyone can generate output, advantage moves upstream: framing, trade-offs, and the ability to tell useful work from plausible noise.

Specifications are executable.

A clear product brief is no longer a document that waits for a team. With AI, it can become the first version of the product itself.

Verification is part of creation.

Generation without an acceptance system is just faster uncertainty. The loop is not complete until evidence says the outcome works.

Product Methodology

Module 01Think clearly

Choose the right hill.

  1. Product Positioning
  2. Product Goals
  3. Business Value · TTSFNC
Module 02See the system

Understand before designing.

  1. Research Standards
  2. User Research
  3. Business Analysis
  4. System Analysis
Module 03Make it real

Turn insight into a product.

  1. 0→1 Design · PPPSESL
  2. Solution Design
  3. UI Design for Product Managers
Module 04Make it move

Bring the product to market.

  1. Pricing the Product
  2. Channels & GTM
  3. Product Operations
  4. Product Marketing

From handoff to ownership.

Portrait of Alex Cheng
Before

The translator

I turned fragmented business needs into system blueprints—data platforms, logistics technology, and enterprise AI—then passed those blueprints to delivery teams.

Now

The builder

I run a deliberate experiment: no learning to code for its own sake, no hiding behind a hand-off. I use product judgment to direct AI and take responsibility for the result.

Have a difficult problem
worth building?

Bring the ambiguity, let’s find the structure.